With over 316 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy.
Anyone can find a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.
Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. It’s about connecting with your target audience and interacting with them. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online.
What Makes Twitter Different
Your approach to every social media site should be different. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Understanding how Twitter works and where it fits in the social media landscape will shape the way you use it.
Some of the main ways businesses use Twitter include:
Sharing information and content
Driving engagement for promotional activities
Interacting with consumers
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